"To announce that there must be no criticism of the President, or that we are to stand by the President, right or wrong, is not only unpatriotic and servile, but is morally treasonable to the American public." -Teddy Roosevelt
This script creates an imbalance in the conversation between the marketer and the consumer. It is this imbalance, most of all, that makes telemarketing successful. The EGBG Counterscript attempts to redress that balance.
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Posted by
Cold Chilli
at
8/23/2006
Blog contents copyright © 2006 ColdChilli
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